Developing a high-end mobile application is not as easy as it sounds; it takes a lot of time and resources to attract users. You can easil...
Developing a high-end mobile application is not as easy as it sounds; it takes a lot of time and resources to attract users. You can easily pull people into your app using different means like referral programs, advertising, public relations, content marketing and more.
When eventually, people launch an app, they are feeling abandoned sometimes. Therefore, it is a must that you clearly show users why they need your app and what the qualities of your application are.
As per the recent study, it has been found that more than 90% of all downloaded apps are used only once and then ultimately deleted by users. Most of the people abandon apps because of a poorly designed interface or an overall negative experience. Rather than having their problem solved by the application, people are getting confused trying to stride through an enormous screen, menus, and buttons.
One of the best ways of retaining mobile users is to create an onboarding strategy. Talking about onboarding, it is a one-shot-trick that mainly about presenting your mobile product in an excellent manner. You might get only one chance to get this right. In case, if you fail to engage new app users at the first attempt, your users will get a competing mobile product that does a great job for them.
To help you in developing an amazing onboarding process of your own, here you can find different types of onboarding tactics that leveraged by many of the best mobile app brands in the world.
1. Value-Oriented Onboarding
Do you know that one of the golden rules of app marketing is a benefit, not the features, and it is also the primary focus of our first type of onboarding – value-oriented onboarding. As you know that it is the human’s fundamental psychology that we as humans are integrally selfish, and instantly think “what’s in it for me? We as human think this for enormous times and especially when we install and launch an app.
Now marketers can make use of this psychological tip to your app’s benefit by simply giving customers the complete greatest benefit focused onboarding experience that you can deliver. If your mobile app is upfront without any difficult functions, it would be the best choice for you to adopt the value-oriented onboarding.
At the time of planning and ideation phase, you should ask yourself "How much inspiring and tempting value can you deliver to new customers?" It will help you plan the core value plans that you wanted to drive home. When it comes to talking about the length for this type of onboarding, you should mainly aim to use three or four simple yet concise introductory slides.
Moreover, these slides can be utilized to clearly define the major advantages of your app with relative diction and tempting visuals/icons. You should mainly to bestow one concept per slide to ensure that your customers comprehend the main takeaways. About the real text, ensure that it is readable, concise and have a tone which relates to your target market. Value-oriented onboarding works excellently when you represent it in a highly-relevant manner that fulfills the exceptional needs of your target market.
2. Mobile Onboarding for Difficult Business Apps
There are lots of modern mobile applications that work as an extension to a preset portion of desktop or web-based software. Using a single sign-on, a singular app works on multiple devices and it may be advantageous to use onboarding to explain how the mobile works.
In various cases, a mobile app will have stripped back functionality when it compares to its desktop counterpart. It means you need to work a little harder to point users in the right direction. For instance, with some of the enterprise apps, the desktop version of the software will allow users to delete, edit, and have extensive functionality.
In terms of performing tasks, mobile apps tend to be less sophisticated and only allow a user to view an article or share it with a co-worker. The functionality tends to be more difficult and to justify the use of onboarding strategy when it comes to talking about the enterprise mobile apps.
3. Progressive Onboarding
One of the excellent ways to teach someone something is to allow them to experience their own. It is the evidence of progressive oriented mobile app onboarding. When it comes to progressive onboarding, it delivers the users a walkthrough of the application and shows information on what to perform on actual time.
It only means that your application users are instructed to do certain things when in specific areas of the app and the more it will benefit from progressive onboarding.
It will good for you to showcase signposts in a logical manner that shows how to use detailed features if the overall workflow of the app is quite difficult. Ensure that you deliver the required detail and allow the user to progress at their own pace.
You should be careful that you do not overload the user, excessive hints, and walls of text that can be putting and depress people from returning for a second visit. It is essential that you give your users a sense of achievement at the time of using your app. It is quite difficult to do at the time of every single detail is explained.
4. Feature Onboarding
A feature onboarding must focus only on the key functions within the application; therefore, you should start off by clearly outlining what the key and main functionality of the application is. Then you should also explain when and how to make use of it. It may sound quite simple; however, there are some fundamental things that you should keep in mind.
Again, we have already said it earlier; however, don’t state the troublingly obvious. Navigating back on a mobile app has always been done by clicking/tapping an arrow that points to the left-hand side.
Clarifying it to the users would look to be superior and wastes important time, so having them to investigate the signpost. Talking about the feature onboarding, you must assume that your users have a certain degree of intelligence and treat them consequently. If you are utilizing slides to explain your features, you should never use any more than three in a single tutorial and explain a maximum of one feature per slide.
Ultimately, your way towards mobile app excellence starts by executing a smart, optimized onboarding process. So, these are the four onboarding tactics that you can use to give the best yet effective experience to mobile app users. If you need any guidance from professional mobile app developers, you can get in touch with a leading mobile app development company and discuss your requirements to get an instant solution.
When eventually, people launch an app, they are feeling abandoned sometimes. Therefore, it is a must that you clearly show users why they need your app and what the qualities of your application are.
As per the recent study, it has been found that more than 90% of all downloaded apps are used only once and then ultimately deleted by users. Most of the people abandon apps because of a poorly designed interface or an overall negative experience. Rather than having their problem solved by the application, people are getting confused trying to stride through an enormous screen, menus, and buttons.
One of the best ways of retaining mobile users is to create an onboarding strategy. Talking about onboarding, it is a one-shot-trick that mainly about presenting your mobile product in an excellent manner. You might get only one chance to get this right. In case, if you fail to engage new app users at the first attempt, your users will get a competing mobile product that does a great job for them.
To help you in developing an amazing onboarding process of your own, here you can find different types of onboarding tactics that leveraged by many of the best mobile app brands in the world.
1. Value-Oriented Onboarding
Do you know that one of the golden rules of app marketing is a benefit, not the features, and it is also the primary focus of our first type of onboarding – value-oriented onboarding. As you know that it is the human’s fundamental psychology that we as humans are integrally selfish, and instantly think “what’s in it for me? We as human think this for enormous times and especially when we install and launch an app.
Now marketers can make use of this psychological tip to your app’s benefit by simply giving customers the complete greatest benefit focused onboarding experience that you can deliver. If your mobile app is upfront without any difficult functions, it would be the best choice for you to adopt the value-oriented onboarding.
At the time of planning and ideation phase, you should ask yourself "How much inspiring and tempting value can you deliver to new customers?" It will help you plan the core value plans that you wanted to drive home. When it comes to talking about the length for this type of onboarding, you should mainly aim to use three or four simple yet concise introductory slides.
Moreover, these slides can be utilized to clearly define the major advantages of your app with relative diction and tempting visuals/icons. You should mainly to bestow one concept per slide to ensure that your customers comprehend the main takeaways. About the real text, ensure that it is readable, concise and have a tone which relates to your target market. Value-oriented onboarding works excellently when you represent it in a highly-relevant manner that fulfills the exceptional needs of your target market.
2. Mobile Onboarding for Difficult Business Apps
There are lots of modern mobile applications that work as an extension to a preset portion of desktop or web-based software. Using a single sign-on, a singular app works on multiple devices and it may be advantageous to use onboarding to explain how the mobile works.
In various cases, a mobile app will have stripped back functionality when it compares to its desktop counterpart. It means you need to work a little harder to point users in the right direction. For instance, with some of the enterprise apps, the desktop version of the software will allow users to delete, edit, and have extensive functionality.
In terms of performing tasks, mobile apps tend to be less sophisticated and only allow a user to view an article or share it with a co-worker. The functionality tends to be more difficult and to justify the use of onboarding strategy when it comes to talking about the enterprise mobile apps.
3. Progressive Onboarding
One of the excellent ways to teach someone something is to allow them to experience their own. It is the evidence of progressive oriented mobile app onboarding. When it comes to progressive onboarding, it delivers the users a walkthrough of the application and shows information on what to perform on actual time.
It only means that your application users are instructed to do certain things when in specific areas of the app and the more it will benefit from progressive onboarding.
It will good for you to showcase signposts in a logical manner that shows how to use detailed features if the overall workflow of the app is quite difficult. Ensure that you deliver the required detail and allow the user to progress at their own pace.
You should be careful that you do not overload the user, excessive hints, and walls of text that can be putting and depress people from returning for a second visit. It is essential that you give your users a sense of achievement at the time of using your app. It is quite difficult to do at the time of every single detail is explained.
4. Feature Onboarding
A feature onboarding must focus only on the key functions within the application; therefore, you should start off by clearly outlining what the key and main functionality of the application is. Then you should also explain when and how to make use of it. It may sound quite simple; however, there are some fundamental things that you should keep in mind.
Again, we have already said it earlier; however, don’t state the troublingly obvious. Navigating back on a mobile app has always been done by clicking/tapping an arrow that points to the left-hand side.
Clarifying it to the users would look to be superior and wastes important time, so having them to investigate the signpost. Talking about the feature onboarding, you must assume that your users have a certain degree of intelligence and treat them consequently. If you are utilizing slides to explain your features, you should never use any more than three in a single tutorial and explain a maximum of one feature per slide.
Ultimately, your way towards mobile app excellence starts by executing a smart, optimized onboarding process. So, these are the four onboarding tactics that you can use to give the best yet effective experience to mobile app users. If you need any guidance from professional mobile app developers, you can get in touch with a leading mobile app development company and discuss your requirements to get an instant solution.
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