Emerging technologies augmented reality (AR) and virtual reality (VR) are innovating the way people experience art. Today, we are seeing ...
Emerging technologies augmented reality (AR) and virtual reality (VR) are innovating the way people experience art. Today, we are seeing art pop-ups and museums implement these technologies to engage visitors. Some museums that foster AR of VR technology include the San Francisco Museum of Modern Art, The Museum of Stolen Art and the National Museum of Finland.
Both AR and VR can assist viewers in feeling immersed in a painting or strengthen their understanding of an artist’s inspiration. Let’s begin by differentiating virtual reality and augmented reality.
Virtual Reality (VR) vs. Augmented Reality (AR)
Virtual reality is a completely transformational experience. A person can detach from reality by being immersed through head-mounted video displays and headphones. This entirely detaches people from reality, people can instantly transport to a new place.
Augmented reality technology complements the reality that exists. A common example of AR technology is Filters on social media apps. This technology offers a perspective shift in the lens people view the world in. An example is IKEA’s AR shopping experience. Consumers are able to visualize what space would look like with IKEA furniture before purchase.
Usage of Augmented Reality (AR) and Virtual Reality (VR) in Museums
The San Francisco Museum of Modern Art is an example of a museum that implements augmented reality. This is specifically recognizable in the “Interpretive Galley” of the museum created by René Magritte. The exhibit includes digital windows containing cameras that mirrors art goers into the art, literally. Viewers are able to become part of the art as they walk by. This art interaction manipulates the environment which personalizes a person’s experience.
The Museum of Stolen Art is another example of a museum that uses augmented reality. This use of AR solves a problem. This museum contains space for empty frames for missing paintings. Through the usage of AR, art viewers are able to digitally view the missing art piece through their mobile devices and experience a complete gallery. Although people can search for an image on their mobile device, this example shows how a museum can elevate an experience for their guests.
Alternatively, the National Museum of Finland is an example of a museum that integrates virtual reality. It is common for art exhibits to use VR for art that is inaccessible; however, the National Museum of Finland saw a new opportunity for VR and art. By using VR, viewers are able to enter the painting The Opening of the Diet 1863. This experience includes 360-degree views of a print image and also promotes mock conversations.
As we can see, virtual and augmented realities have various purposes in enhancing an art-viewing experience. These technologies give “living art” a literal meaning. More examples of museums that implement AR and VR can be located in this Invaluable Infographic.
Both AR and VR can assist viewers in feeling immersed in a painting or strengthen their understanding of an artist’s inspiration. Let’s begin by differentiating virtual reality and augmented reality.
Virtual Reality (VR) vs. Augmented Reality (AR)
Virtual reality is a completely transformational experience. A person can detach from reality by being immersed through head-mounted video displays and headphones. This entirely detaches people from reality, people can instantly transport to a new place.
Augmented reality technology complements the reality that exists. A common example of AR technology is Filters on social media apps. This technology offers a perspective shift in the lens people view the world in. An example is IKEA’s AR shopping experience. Consumers are able to visualize what space would look like with IKEA furniture before purchase.
Usage of Augmented Reality (AR) and Virtual Reality (VR) in Museums
The San Francisco Museum of Modern Art is an example of a museum that implements augmented reality. This is specifically recognizable in the “Interpretive Galley” of the museum created by René Magritte. The exhibit includes digital windows containing cameras that mirrors art goers into the art, literally. Viewers are able to become part of the art as they walk by. This art interaction manipulates the environment which personalizes a person’s experience.
The Museum of Stolen Art is another example of a museum that uses augmented reality. This use of AR solves a problem. This museum contains space for empty frames for missing paintings. Through the usage of AR, art viewers are able to digitally view the missing art piece through their mobile devices and experience a complete gallery. Although people can search for an image on their mobile device, this example shows how a museum can elevate an experience for their guests.
Alternatively, the National Museum of Finland is an example of a museum that integrates virtual reality. It is common for art exhibits to use VR for art that is inaccessible; however, the National Museum of Finland saw a new opportunity for VR and art. By using VR, viewers are able to enter the painting The Opening of the Diet 1863. This experience includes 360-degree views of a print image and also promotes mock conversations.
As we can see, virtual and augmented realities have various purposes in enhancing an art-viewing experience. These technologies give “living art” a literal meaning. More examples of museums that implement AR and VR can be located in this Invaluable Infographic.
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