If you start searching for “Digital Marketing for Startups” on Google, you will find a zillion blogs and other resources drumming on diffe...
If you start searching for “Digital Marketing for Startups” on Google, you will find a zillion blogs and other resources drumming on different digital marketing stats and facts. But, the fact is, not all tips that these blogs talk about are useful. Some digital marketing tips are, of course, heavy hitters, while some shouldn’t figure on your radar at all.
So, which are the top digital marketing tips that startups should follow? Here I walk you through 6 basic strategies that startups should adopt without much ado:
#1. Website and Social Media Presence
Online presence appreciates the earning capacity of your website. So, no matter what, build one to increase your company’s visibility and profits. Also, make sure that you make it an informative and multi-functional one.
You need to set up a blog, a Twitter account, Facebook account, and get on any number of other platforms that are relevant to your brand. Get a good idea of your strategy ahead of time and figure out how you are going to grow your followers.
The point that you need to bear in mind is that your well-designed site should include relevant images so that it quickly shows up in searches.
This is just the basics of a great digital marketing campaign. Further, you need to focus on the structure and content of the web along with SEO and keywords because they are critical for a website’s visibility. SEO increases visibility and organic visitors to the site, and it’s also cost-effective. Consult top SEO companies to get your SEO strategies right on the first go.
#2. Pay Per Click Marketing
If you are looking to generate sales-ready leads, then try Pay Per Click Marketing. Also, known as PPC campaigns.
Pay-per-click (PPC) marketing means to use of search engine advertising to attract visitors to your website.
So, it’s vital for startups not to ignore pay-per-click advertising.
Pay-per-click advertising offers an array of practical advantages, such as:
#3. Influencer Marketing
There’s a massive potential in Influencer Marketing. In fact, according to a research study, 84% of digital marketers plan to start at least one influencer marketing campaign in the next 12 months.
And the best part about it is that it’s cheap as opposed to traditional marketing channels.
Other reasons why start-ups should opt for influencer marketing include:
Influencer marketing could be a heavy-hitter for your digital marketing strategy if you do it the right way.
#4. Brand Voice Building
Build a brand voice for your startup by sending out promotional messages and posts frequently on Facebook, LinkedIn, Google, and Twitter. Additionally, you can easily communicate with customers and ensure your messages are getting read no matter where your clients are or what they are doing by using an email-to-SMS gateway service. As per research, it’s useful to send about 5-10 posts on Facebook, once on LinkedIn, and 5 tweets on Twitter daily.
Plus, your brand voice needs to be there on emails, brochures, social media channels, and more. So, before you plan any paid ad strategies on Facebook or Instagram, have a defined brand voice first.
You could even think of starting a podcast and see the benefits in return.
#5. Content Marketing
To deliver quality content, you need to chart out your content marketing plan first. According to the Content Marketing Institute, both B2B and B2C organizations are committed to content marketing.
The benefits of content marketing for a startup include:
However, remember, content marketing doesn’t offer quick results. It takes time to notice the effects of content marketing. But, rest assured, its impact is long-lasting.
#6. Gather Real Fans
Social media is not as much about the followers as it is about engagement. Increasing the follower count is of no use if you are not able to convert them to leads and conversions.
Of course, the channel is good for raising your brand voice. But, only if your ‘likes’ are growing, how good is it as a marketing tool. In other words, if your likes are not real, it only means that no one notices your awesome posts. Social Media platforms are supposed to increase the reach of your posts and engagement levels. So, if the users are proving to be fake, how could you increase the reach of your post?
So, focus on creating a real fan base on all social media platforms rather than building a fake audience base.
Conclusion
There you go! 6 top digital marketing tips to target your startup. However, always remember, marketing takes a hell lot of time. You cannot expect instant results. There’s setting up time, monitoring time, and so on. So, take it easy in the initial stages. With time results will surely show up.
What sort of digital marketing campaigns have you undertaken for your business, and what are your experiences on the same? Share them in the comment box below.
So, which are the top digital marketing tips that startups should follow? Here I walk you through 6 basic strategies that startups should adopt without much ado:
#1. Website and Social Media Presence
Online presence appreciates the earning capacity of your website. So, no matter what, build one to increase your company’s visibility and profits. Also, make sure that you make it an informative and multi-functional one.
You need to set up a blog, a Twitter account, Facebook account, and get on any number of other platforms that are relevant to your brand. Get a good idea of your strategy ahead of time and figure out how you are going to grow your followers.
The point that you need to bear in mind is that your well-designed site should include relevant images so that it quickly shows up in searches.
This is just the basics of a great digital marketing campaign. Further, you need to focus on the structure and content of the web along with SEO and keywords because they are critical for a website’s visibility. SEO increases visibility and organic visitors to the site, and it’s also cost-effective. Consult top SEO companies to get your SEO strategies right on the first go.
#2. Pay Per Click Marketing
If you are looking to generate sales-ready leads, then try Pay Per Click Marketing. Also, known as PPC campaigns.
Pay-per-click (PPC) marketing means to use of search engine advertising to attract visitors to your website.
So, it’s vital for startups not to ignore pay-per-click advertising.
Pay-per-click advertising offers an array of practical advantages, such as:
- You can reach relevant customers with the right ad
- Higher ROI. Pay only when an interested person clicks
- Control over your ad spend
- Insights to sharpen marketing strategies
#3. Influencer Marketing
There’s a massive potential in Influencer Marketing. In fact, according to a research study, 84% of digital marketers plan to start at least one influencer marketing campaign in the next 12 months.
And the best part about it is that it’s cheap as opposed to traditional marketing channels.
Other reasons why start-ups should opt for influencer marketing include:
- Most customers have become indifferent to traditional marketing channels
- It’s economical compared to other promotional strategies
- Word-of-mouth publicity builds trust for your brand
- Customers will engage more because of the authenticity of influencers
Influencer marketing could be a heavy-hitter for your digital marketing strategy if you do it the right way.
#4. Brand Voice Building
Build a brand voice for your startup by sending out promotional messages and posts frequently on Facebook, LinkedIn, Google, and Twitter. Additionally, you can easily communicate with customers and ensure your messages are getting read no matter where your clients are or what they are doing by using an email-to-SMS gateway service. As per research, it’s useful to send about 5-10 posts on Facebook, once on LinkedIn, and 5 tweets on Twitter daily.
Plus, your brand voice needs to be there on emails, brochures, social media channels, and more. So, before you plan any paid ad strategies on Facebook or Instagram, have a defined brand voice first.
You could even think of starting a podcast and see the benefits in return.
#5. Content Marketing
To deliver quality content, you need to chart out your content marketing plan first. According to the Content Marketing Institute, both B2B and B2C organizations are committed to content marketing.
The benefits of content marketing for a startup include:
- Increase brand visibility
- Build lasting customer relationship
- Boost brand awareness
- Create thought leadership
However, remember, content marketing doesn’t offer quick results. It takes time to notice the effects of content marketing. But, rest assured, its impact is long-lasting.
#6. Gather Real Fans
Social media is not as much about the followers as it is about engagement. Increasing the follower count is of no use if you are not able to convert them to leads and conversions.
Of course, the channel is good for raising your brand voice. But, only if your ‘likes’ are growing, how good is it as a marketing tool. In other words, if your likes are not real, it only means that no one notices your awesome posts. Social Media platforms are supposed to increase the reach of your posts and engagement levels. So, if the users are proving to be fake, how could you increase the reach of your post?
So, focus on creating a real fan base on all social media platforms rather than building a fake audience base.
Conclusion
There you go! 6 top digital marketing tips to target your startup. However, always remember, marketing takes a hell lot of time. You cannot expect instant results. There’s setting up time, monitoring time, and so on. So, take it easy in the initial stages. With time results will surely show up.
What sort of digital marketing campaigns have you undertaken for your business, and what are your experiences on the same? Share them in the comment box below.
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