How to Use Twitter Analytics for Effective Twitter Marketing

Almost twelve years ago when social media marketing commenced. That was the beginning of golden era for social media startups. However, ou...

Almost twelve years ago when social media marketing commenced. That was the beginning of golden era for social media startups. However, out of many of them, only a few were robust enough to see the light of the year 2019. Twitter, thankfully due to its vision of allowing people to communicate large ideas in a few characters, become the favorite of a handful of celebrities of all passion and professions.

Over the years, Twitter has strengthened its roots and given fertile ground to several businesses to stay, demonstrate themselves, and thrive. Any digital marketing company whose bread and butter runs through providing growth hacking services to their clients realize and comprehend the significance of staying active on social media platforms, especially Twitter. They make sure that whatever they publish is creative, informative, and has a tinged of newness.

Some of the firms make use of a little exploitation of the platform to achieve the decided outcome. They may use small grey hat campaigns to minimize their efforts and to maximize the desired results. And, in the light of today's cut-throat competition and the ever-increasing cost of marketing, this is somewhat okay.

Any firm should advance their social media campaigns by trusting the quality of its content. It should be informative, satisfactory, and pleasing in the end. It should deliver something useful to the reader. It must have capabilities to bind the onlooker, smoothly forcing him to check back again. The impact of any campaign a firm runs should be measured with analytics. Here’s how to do it.

How to Use Twitter Analytics for Effective Twitter Marketing

1. What is Twitter Analytics?

Well, a good question, indeed. Twitter, along with the other behemoths of Social Media such as Facebook, LinkedIn, and Instagram, understand the value of analytics. Hence, they have developed and presented the users with their analytics access. And without a doubt, they are very categorized and in-depth. You can see exactly which one of your posts were most viewed, interacted, and liked. This kind of data can be useful for small and medium scale businesses, don't you think?

2. How to Use Twitter Analytics Tool?

Once you open the analytic tool provided by Twitter, a simple yet insightful dashboard welcomes you with an extensive summary of your account's performance in the last 28 days. A complete list of all the tweets you have shot out in that duration is displayed with their separate data and statistics. The statistics usually include impression (number of people scrolled through your posts), mentions (someone wrote your profile names), newly arrived followers, and reactions.

The good thing about this number is that they come with the escalation and decline in percentage according to a specific category. How do you want to see the analytics, is up to you. For example, you want a daily analysis, that’s great, go for it.

3. What Engages Customers?

Well, that’s a gem you have got there. If the analytics unveiled to you the information about the likes and dislikes of your customers, you just have two things to do - eradicate what repels your customers and include what excites them. You have got the actionable data in your hands; all you need to do is to leverage that.

4. Don’t Forget to Experiment

Remember, one month worth of data isn't quite self-saturated to set your marketing strategy for the years to come. People's choices changes and your ingredient must be renewed simultaneously. Hence, experimenting with your content, ways of delivering and methods of communicating with a specific set of customers hold the utmost importance.

There’s a prevailing quote - "Wise people learn from their mistakes, and no man is a fool accidentally". As an online marketer or an digital marketing company; always know your customers better than you know your food choices, and nothing will be able to stop you. In that journey, the analytics will be your best friend.