Top 5 Advanced Techniques of SEO to Improve Website Ranking

Search Engine Optimization or SEO means improving the various aspects of your website so that it has higher visibility on the search result...

Search Engine Optimization or SEO means improving the various aspects of your website so that it has higher visibility on the search results. This is one of the primary steps in taking your business to the online users. There are various digital marketing strategies that are used to take your business online, and nowadays, SEO has become an imperative part of brand promotion and recognition.

Companies across the world hire a reliable SEO service provider to optimize the ranking of their website through effective SEO techniques. Below we are sharing some valuable SEO techniques, tips and tricks to optimize your search engine ranking.

Top 5 Advanced Techniques of SEO to Improve Website Ranking

1. Boost Your Website Speed

The speed of your site is one of the imperative ranking factors, but it is often overlooked. A majority of web users expect the website to load within 2 seconds or else they abandon it. So along with being an important SEO factor, it also impacts usability.

Among the many aspects that influence the speed of the site are images. So, compress the size of the images by 30-40% to accelerate the website’s speed. Other things that you can do to boost the speed include reviewing elements of the page, reducing plug-ins, allowing browser caching.

2. Optimize for Mobile

Google is making it vital for brands to have mobile-friendly websites in order to enhance user experience. Since 2015, the search engine giant has made mobile responsiveness a priority for site owners. This is because 50% & above web traffic is generated from mobile devices. So you have to customize your content for both desktops as well as mobile in order to provide a comprehensive user experience.

3. Secure Website with HTTPS

If you have not already transformed your websites to HTTPS, then you should get on it immediately. HTTPS is a more secure version of the web protocol that works with Secure Sockets Layer or SSL, facilitating a safer way to communicate information.

HTTPS prevents the data from being corrupted or altered while being transmitted. This offers users safer as well as secure experience. HTTPS also comes with many SEO benefits as well. When users land on a non-HTTPS website, they are warned about the page not being secured. It also provides more precise data with regards to referrals traffic.

4. Focus on Enhancing the User Experience

The user experience you provide has an impact on SEO, conversion rates, and lead generation. It is important that your website is easy to use and allow visitors to find the right information and optimize their journey & effective SEO services help you achieve the same. Google focuses on ensuring that they are providing quality results, so it is likely to favor websites that provide a higher user experience. SEO services make sure your website layout is simple and straightforward.

5. Write Valuable and Engaging Content

Content marketing plays an important role in search engine rankings. Content enables you to target specific keywords and topics to attract targeted customers. Additionally, it also helps you to connect with the readers and offer them valuable information, thereby helping you stand apart from the competitors.

Leveraging SEO services from the data-driven agency and professional SEO service provider is imperative for setting up a successful website for your business. Above are some advanced techniques, tips and tricks that will help you get the best SEO results.