Top 3 Smart Technologies That Are Revolutionizing SEO

Technology dictates so much of our way of life today but it really started ages ago. From the moment that we discovered new ways to make an...

Technology dictates so much of our way of life today but it really started ages ago. From the moment that we discovered new ways to make and use combustion, to the way that we now heavily depend on the internet and on our smartphones to fulfill various tasks, the influence that technology holds over our way of life is as clear as the sky is blue. The realm of digital marketing is not an exception to this.

We are at another technological junction where we are about to experience another leap in technological advancements. And while it’s only natural for us to grow an interest in upcoming technologies, the true value of staying up-to-date on the latest tech news is that it gives us time to learn about and leverage them for our benefit. So, as digital marketers, what are some key technologies that we should keep an eye on?

Top 3 Smart Technologies That Are Revolutionizing SEO

1. The Internet of Things (IoT)

The Internet of Things (IoT) refers to the ability for devices to communicate and interact with other devices that are connected to the same network. There are many ways that IoT can benefit digital marketers, but the most important point is that when there are more devices connected to the internet that are constantly gathering data, marketers will have more data to work with. More data means that smarter, more effective marketing decisions can be made. A good example of this is that most people use multiple devices and every one of them is gathering information about that user’s behavior patterns, which will help marketers profile their target market much more accurately.

2. Artificial Intelligence (AI)

Artificial Intelligence (AI) refers to the simulation of human intelligence in advanced machines. The most prominent characteristic is the human ability to gather information and to assimilate the information to form a new behavior. This gives rise to the possibility of various abilities such as predictive analysis and personalization. In the digital marketing realm, this will allow search engines to take search context into account. The third effect is very important to take into consideration, because this will have a significant impact on SEO.

Search intent is going to become a major metric that the search algorithm will then use in ranking websites. Therefore, you need to be able to make the necessary adjustments to your website and your content to fulfill a specific type of search intent.

3. Smart Virtual Assistants

Smart Virtual Assistants have quickly become one of today’s staples. The time when smart assistants were regarded as nothing more than marketing gimmicks has long passed. Voice control is a feature that nobody knew they needed until they used it. As people adapt to this technology, you can also expect to see a shift from the use of keywords to the use of a more conversational tone in search inquiries. Think of the questions that you ask your smart assistant.

The realm of technology is once again shifting. The need to adjust to these changes cannot be understated. While these changes may be difficult to keep track of, choosing the right SEO company is the best way to help you make the adjustments you need in order to fully leverage these upcoming technologies.