Digital Marketing in COVID-19: 6 Ways to Grow Your Business

Businesses all over the world have been significantly affected by the outbreak of the Corona virus. All activities have come to a sudden ha...

Businesses all over the world have been significantly affected by the outbreak of the Corona virus. All activities have come to a sudden halt. While some are trying to cope up and work from home, it is not the same any more. Offices are shifting towards temporary policies that are more suitable for this situation.

Online marketing seems to be the best solution to generate any sort of sales these days. Since the whole world is literally sitting in front of the screens most of the day, it is high time that businesses make use of this opportunity to promote their businesses digitally.

However, you have to consider the current situation at hand as well. Regular marketing campaigns may not be as effective in this unusual environment. Luckily for you, we have listed some of the changes that you should implement in order to successfully run your digital marketing campaigns from your isolated locations.

Digital Marketing in COVID-19: 6 Ways to Grow Your Business

1. Incorporate Current Trends

Since all that people are thinking about is the Corona virus these days, you should utilize it as a part of your digital marketing strategies. All your strategies should be aligned with promoting your business as a means of fighting the Corona virus.

Instead of promoting your business solely for its own sake, try including topics about this pandemic as well. For instance, if you are running a blog where you talk about various things like technology, recipes, entertainment, and more, try talking about this virus within those blogs as well.

For instance, you could talk about healthy recipes to strengthen imuunity system, technology’s effect on the virus, how to entertain one’s self during the outbreak and so much more. Incorporating current trends in your campaigns will ensure that you get more traffic and even if people aren’t buying from you know they will consider you once this is over.

2. Stay Active on Social Media

Social media is the best platform to promote your business right now. Majority of the population of the world, when accesses the internet, goes straight to their social media profiles first. So, choosing this platform to promote your business is the best thing you can do right now.

You could promote informative videos, helpful Infographics, and other updates regarding the virus on your social media pages. Instead of focusing on making money using traditional methods, use this time to connect with your clients on a personal level.

Try asking them what they might require from you to make their life a little easier. Maybe ask them about how their day is going. People really appreciate it when you go out of your way in order to make them feel important. By doing so, you would create a better image for your brand, thus retaining a long-lasting customer or client.

3. Be Considerate Towards Your Clients

Times are tough for everyone right now. You have to understand that everyone is agitated more than usual. Instead of expecting regular things from your clients, try relaxing your expectations and give them a little room to breathe.

If there is a delay in the shipment, or a certain activity has been postponed, there is probably a good reason for it because obstacles have significantly increased given the chaos all around us.

Things such as discounting your services and products or providing a little extra for the payment received can really help businesses retain customers and clients in the coming future. You have to make sure that people realize the fact that you stood by them when they needed you the most.

4. Avoid Unnecessary Campaigns

Chances are that you are running numerous campaigns as a part of your digital marketing strategy. But given the current situation you have to be careful with your resources.

Try cutting back on the campaigns that are not of utmost importance. Employees often go the extra mile for the employers. Its time for businesses to reciprocate. If you think that a certain campaign is only creating unnecessary burden and removing focus from the task that needs more attention, try putting aside that campaign just for the time being.

5. Play Your Part in Community

You may be struggling with your business because of the hit that the economy is taking, but you cannot ignore the fact that literally everyone is in hot waters. Be more supportive of the society around you. Take initiatives that are within your power to help the society in times of need.

Things such as distributing food to the needy, or providing medicine and masks where they are required are just some of the things that you can do to help out people around you. If you happen to run a call center, try using it to provide communication and help where it is highly needed.

6. Promote Informative Marketing

Lastly, one of the most important things for you to do right now is keeping your employees, customers, clients, and stakeholders informed about the virus as best as possible. Try sending out helpful messages about the precautions they need to take or ways to fight the stress brought by it.

Talk about how your products and services may be utilized in order to add comfort during such hard times. However, make sure to have the perfect internet package like Spectrum internet plans because while working from home, you cannot just afford a bad internet connection.

In a Nutshell

We realize that your business may have taken a significant hit due to this unavoidable circumstance, but you can still make the most of it by taking care of these simple yet effective digital marketing tips and tricks. So, stay safe, take care of those around you and you will get the returns once we are out of it.