Top 9 Best Influencer Marketing Platforms to Promote Your Content

Influencer marketing is the fastest-growing online trend that helps people and organizations to spread the word about their content, produc...

Influencer marketing is the fastest-growing online trend that helps people and organizations to spread the word about their content, products, and services. Nearly two-thirds of marketers will increase their spending on influencer marketing this year and use key opinion leaders as the means of business promotion. It’s not a surprise given the fact that:

• Businesses make $5.20 for every dollar spent on influencer marketing.
• Almost 50% of consumers depend on influencer recommendations.
• 8 out of 10 consumers have purchased something after having seen it as a recommendation by an influencer.

However, many businesses find it hard to filter through thousands of social media celebrities, so the real question is: Can you find the right influencers for your type of content?

If you don’t know how to answer this question, you are definitely in need of a reliable influencer research tool. Such platforms automate the analysis and assist you in narrowing down the options, which is the only surefire way to identify a perfect influencer for your brand.

Top 9 Best Influencer Marketing Platforms to Promote Your Content

The number of influencer research tools keeps growing steadily, so we want to help you out by highlighting nine platforms for finding opinion leaders to promote your content. Let’s take a look!

1. Followerwonk

Followerwonk is focused on researching Twitter influencers, but this is exactly where you can find some of the most notable digital influencers. The platform allows businesses to search Twitter bios based on keywords, so they can quickly spot users who are active in a given niche.

Using Followerwonk, you will see a list of influencers ranked by the number of followers, but there is also the option of sorting them by additional criteria such as the social authority, number of tweets, and so on.

2. Kred

If you want to study without headaches, you will hire a custom essay service. But if you want an all-around influencer research platform, you will use Kred. What can you do with it?

Kred enables marketing teams to detect popular niche figures and filter through hundreds of names to choose the best influencers. Besides that, Kred makes it easy to combine multiple services and synchronize your influencer marketing efforts with email campaigns, social publications, and display advertising.

3. Traackr

Traackr is the influencer marketing platform based on data-driven technology that marketers use to optimize campaigns, investments and scale programs. The tool is truly omnipotent because it offers you a broad scope of valuable features such as:

• Influencer research in almost 20 languages across 40+ countries worldwide
• An overview of 13 major social networks
• Influencers’ bio analysis along with caption and content research
• More than 20 audience and influencer evaluation criteria
• Top performance indicators by niche and/or topic of interest

4. BuzzSumo

A popular digital marketing tool, BuzzSumo, comes with a user-friendly influencer research function as well. This app explores thought leaders across three social networks – Facebook, Twitter, and YouTube.

Besides that, BuzzSumo looks for the most impactful online authors based on your search criteria. For example, you can analyze influencers talking about Linux Firewall and discover a given author’s domain authority, reply ratio, follower count, and many other features relevant to digital marketers.

Of course, you can use the tool to design outreach and engagement lists to keep in touch with the selected influencers.

5. Group High

Group High is an influencer and blogger intelligence platform that quickly discovers contact information of social figures that you find to be interesting. The tool is focused mainly on bloggers, but there are also Instagram, YouTube, and Twitter research programs.

The thing we love about Group High is that it really identifies premium content creators with loyal and highly engaged fans. That way, you can be sure there are no fake names on your influencer list, which makes the selection process a lot simpler.

6. Pitchbox

Marketers looking for a very intuitive influencer research platform should definitely test Pitchbox. It is based on keyword research, which means you only need to insert a targeted word or phrase and click search. Pitchbox will show you results almost instantly.

After that, the platform will assist you in crafting a tailored outreach letter that suits the style and interests of the one favorite influencer. Another important aspect of Pitchbox is that it integrates effortlessly with third-party providers such as Ahrefs, Moz, SEMRush, and many others.

7. Ninja Outreach

Ninja Outreach is a great solution if you want to find influencers who target the same audience groups as your business. Such a platform guarantees success because you know that your content matches the interests of the target audience.

At the same time, Ninja Outreach can analyze and identify influencers with the largest reach. It also detects commonly-shared posts and evaluates a number of additional features to help you find an ideal partner for marketing campaigns.

8. Little Bird

Twitter has always been the go-to platform for social influencers, so we add another tool that focuses on this network in particular. We are talking about Little Bird, a simple and user-friendly tool that enables a quick influencer discovery process.

With this platform at your disposal, you can pinpoint Twitter influencers who earned the strongest follower validation. That’s not all Little Bird can do as you can also use it to analyze competitors and discover social selling opportunities.

9. Mention

The majority of businesses use Mention for social listening, but the platform serves a variety of additional purposes. Influencer discovery and outreach are some of its popular functions because Mention displays influencer scores by analyzing social media users who already talk about your brand publicly. It is also suitable for campaign tracking as you can keep an eye on influencers’ activities and create instant reports.

The Bottom Line

Influencer marketing or social media influencer marketing can help you raise brand awareness, popularize the content, increase customer loyalty, and drive more leads. But in order to achieve all that, you need to identify the best opinion leaders for your business.

In this article, we gave you an overview of the nine most practical tools for finding influencers to promote your content. Now you know all it takes to target the most suitable influencer, so don’t hesitate to use one of these platforms and take advantage of influencer marketing.