If you have attended a typical big fat Indian wedding recently, you will find a subtle change. The traditional Shehnai players have disappeared from several such weddings to be replaced by technology. Shehnai music blaring out from a music player is a symbol of how technology is transforming our social world.
Another social interaction that has changed is the time-honored tradition of inviting people. Invitations are now digital, sent over email, WhatsApp messages, or even as Instagram or Facebook posts. Facebook has 2.5 billion monthly active users, Instagram more than a billion active accounts, and the average person sends and receives 121 emails daily.
10 Ways to Optimize Digital Invitation for Events and Occasions
Your digital invitation is grappling for attention in this sea of digital humanity and human interactions. This short article covers ten ways in which you can make sure that your invite gets in front of the right eyes.
1. Zero In On A Clear Audience Objective
There are multiple things you can do to make sure that your invite gets in front of the right eyes. However, the most basic way of ensuring it is to answer two simple questions. Who is the right audience for your invite? What do you want them to feel when they see your invite?
If you answer the above two questions, you will have clarity over the starting point - the audience objective. Getting the objective right is one of the most effective means to ensure you reach the right audience. Through your invite, you may want to create a feeling of excitement, the fear of missing out, happiness, etc. having clarity over this feeling gives you a great starting point for your invite.
2. Empathize To Pick The Invite Title
Empathy, in the context of human relationships, is arguably the most important skill to master. To ensure that your invite reaches the right eyes, you should put yourself in your audience's shoes, try to understand what kind of content they would find interesting, and choose an appropriate invite title. The title of your invite maybe just a few words, but it's the key message that you are giving to your audience.
Furthermore, if you are sending your invite online, the title is probably the criteria by which your invitees will decide whether to look further at your invitation or not. It's very easy to get the title wrong. You should use the correct keywords that catch the attention of the particular audience that you are targeting.
3. Plan And Reinforce The CTA
Reinforcing the call to action is one of the best ways to make sure your invite gets in front of the right eyes. For example, if you are inviting people for a paid webinar, you will most likely be looking to make sure of two things. Firstly, you want people to read your entire invite, which can be ensured if you have worked on #2, and secondly, you want them to click on the 'register' button.
If your 'register' button is hidden in some corner of the invite, the likelihood of it getting clicked is much lesser. However, if you strategically place it in multiple places with differently-worded CTAs, then the likelihood of your audience taking action increases manifold. Lastly, if you are posting your invite on social media, especially if its a public invite, make sure to use the CTA in the post content and include the relevant hashtags so that it reaches the right people.
4. Maintain Consistency In Color Patterns
Getting the color patterns right is a simple and effective way to make sure your invite is not thrown away. You should take into account the colors that represent your personality or brand, the color patterns that the audience you are trying to reach would prefer, and the feeling that you want your colors to create.
Usually, you want your invite to exude warmth. So, research on the appropriate colors to use and keep the pattern consistent throughout the invite, especially if it is a video invite of a slightly longer length. If you need, find an online invitation maker free to get your color patterns right.
5. Find And Use The Right Tools
If you are posting your invite or sending it as a message on social media, then make sure to get the best online video editor for windows or mac or whatever operating system you are using, and edit your invite to suit the particular social media network you are on. For example, your audience will expect a shorter video on an Instagram or Twitter compared to the version posted on YouTube.
Finding and using the right tools may sound like a simple step, but if you do not have the appropriate tools for customizing your content, you will often end up spending more time creating the invite and less time reaching people through the right channels.
6. Be Precise With Your Content
You are sending invites in the age of fast fashion, fast food, copious information flows, and a large amount of content competing for the attention of your audience. Yes, you need to be able to tell a story in your invite. But, the content needs to be precise and engaging. If you try to put too much content into your invite, you are not likely to get a lot of attention from your audience.
7. Communicate Clear And Specific Benefits
Why should your invitees accept your invitation? What is your promise to them? Should they be there to win prizes, learn something, have a party, or come to have good food?
Communicate clear and specific benefits customized to the in. For ensuring your invite getting in front of the right eyes, half your job is done. Remember the number of times you have received an invite, looked at it, and said to yourself, why should I go? What is in it for me?
8. Tell A Story With Visuals If Needed
Sometimes visuals can be worth a thousand words. This axiom can work well for invites, especially if you have a lot of things to say. Using visuals can be a clever means of getting across a complex message, grab the attention of your audience, and effectively tell them what your event is all about.
If you are using visuals to tell the story in your invite, make sure that you do not add too much text. Subtlety is king in such cases. Too much text and too many visuals can lead to information overload, thereby disengaging the audience.
9. Send The Invite In Iterations
If you have 1000 invites to send out, do not send them all at once. Send a few, measure the reaction of the audience, take feedback if possible, and improve the content and design. An iterative approach to sending the invites can ensure that you keep improving the content, thereby making sure that your invitation becomes more and more engaging.
10. Avoid The Tendency To Over-Elaborate
Over-elaboration is often a sure-shot way of turning your invitees away. Too many colors, excess text, long CTAs, overuse of visuals, and an overload of transitions are some of the many ways in which you can over-elaborate. Sometimes making sure that your invite gets in front of the right audience can be just done by focusing on keeping things simple.
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