You might have spent dozens of hours making your website shine, but not many people come to see it. They simply do not know about your site and its content; they cannot find it. Unfortunately, search engines are not able to appreciate all your efforts. Machines cannot measure the artistic value of your blog or the quality of your products. To prove your worth, you must understand how SEO works. Knowing the principles behind SEO and implementing those in your website will help you become more notorious on the web.
One of the ways to get more attention from search engines is using backlinks. A backlink is a link-reference to some other site, page, or directory. Why is it so important? Search engines consider backlinks as proof of the source’s credibility. If other websites make many references to your content through backlinks, your ranking will grow, getting your content to be found faster by people.
10 Tips on How to Get Backlinks for Websites in 2021
If you want to increase your traffic and ranking, keep reading - below are ten ways to make backlinks work for your benefit.
1. Input Your Backlinks
The first method is all about taking action - build backlinks for yourself. It is self-promotion of sorts. You leave comments, reviews, your thoughts in some forums, or in any other way, let them know about your professional existence with an attached backlink to your other works. Indeed, it is quite straightforward, but it is a good start. Leaving backlinks on popular websites will surely get new visitors to yours.
2. Exchange of Backlinks (Referencing)
Every website needs backlinks to thrive. Help them, and they might help you.
To make your content more comprehensive, you can reference other sources of information. Thus, you do not have to go into specifics explaining everything in your article; it is easier to leave directions to the places with more answers. By doing so, you do not only improve your content - you help other websites as well. They might notice it and reference your content in return, especially if you help them notice it.
Create your backlink network. Find those who are willing to cooperate and reference each other. Obviously, the more popular your allies are, the better it is for your ranking.
3. Help with Broken Links
Another way to get backlink associates is to ‘repair’ broken links. Broken links are those frustrating ‘error 404’ or other similar results when a link leads nowhere. These issues do the opposite effect for a website than backlinks: search engines do not appreciate ‘errors’ and broken things. Fixing no longer functioning links for other websites is a virtuous deed. They might want to express their gratitude by referencing your content.
The great thing about repairing links is that there are special tools to do it - broken link checkers. You can find link issues with those tools, report problems to owners, and earn their gratitude.
If you want to know how to fix not operational links on your website, check this article.
4. Guest Blogging
Next on our list is guest blogging. This way is more about reaching a bigger audience through a feature post on some other website. You create a great piece of writing (or any other type of product of your creative genius), people enjoy it, and you might win new followers. Your post can include backlinks to your other content.
As it was mentioned before, the reputability of your backlink provider matters. It is an important factor in your ranking growth.
5. Breakthrough with Your Content
The quality of your content can be a reason of its own to get others backlink to you. There is a higher probability that you will not have to worry about backlinks if you have outstanding and fresh ideas that you explore through your website, doing the absolute best to outshine other content-makers. Be the first, do something no one ever did before, and your efforts shall be noticed.
Also, you can try to tap into ‘hot’ topics. Look for something of great interest to everyone and find a way to exploit it.
6. Rent Backlinks
This is the easiest and most foolproof method of all. You do not need to scratch your head searching for complicated ways of getting links: professionals will do it for you. Rent backlinks if you are looking for the fastest route to increase your ranking and website traffic.
7. Internal Links
Internal links are the ones that reference other articles, webpages, resources within your website. They help to navigate through your site and find relevant content. It is always a good idea to work on your internal links, keeping visitors at your place and satisfying the most of their needs.
8. Skyscraper Trick
‘Skyscraper’ method is when you find a webpage with many links to different articles; you make better content than one of those articles has, and you ask the webpage to use your article instead of the old one. In other words, you win over your opponents and occupy their place. The strongest survive in the competitive world of business.
9. Cooperation with Reporters or Influencers
Reporters and influencers can help you reach a new audience. You can provide reporters with quotes and reference material for their work, while influencers might be interested in your expertise, products, or coverage to start collaboration. Whatever it is that might make your cooperation work, try to find it. The world of tomorrow is all about social media and influencers - use it to your benefit.
10. Attention Baits
The internet is buzzing with all kinds of sensations. Clickbaits and drama might give you fame and references. Write a critic about someone or something, make it substantial, and controversy-lovers will come. Or make a divergent statement, support an unpopular opinion, to name but a few - there are many ways to fan interest around your website.
Be careful, though. While it can boost your traffic and ranking for some time, it will not be a long-term success (unless you become a controversy-centered website, but there are enough of those). You should consider this method as an ace up your sleeve that might work once, and then you better find other means to grow your website’s reputation.
Conclusion:
Every method has its advantages and disadvantages. Learn more about them, choose those that fit your vision or strategy, and make the most of it.
If you want to know more about how SEO works, check our blog. You will find all sorts of SEO-related topics to help you become more well-informed in the fast-changing world of business.
COMMENTS