Top 5 Facebook Ad Design Best Practices to Boost Business Sales

Designing an effective ad for Facebook is a complex endeavor. There are a lot of factors to consider, from specs to consumer psychology. Di...

Designing an effective ad for Facebook is a complex endeavor. There are a lot of factors to consider, from specs to consumer psychology. Discover five insights from experts that will help you achieve your promotional goals.

Advertising on social media is a powerful tool, as these platforms are used by a third of the world's population. You can automate the launch, management, and monitoring of your campaigns via Aitarget, but a thoughtful design is still indispensable. Here are the top tips.

Top 5 Facebook Ad Design Best Practices to Boost Business Sales

1. Choose the Right Format 

Your choice of format will drive the entire design process. At the moment, there are eight key options and a bunch of variations, each suitable for specific marketing goals. Your ads could take the form of:

● Photo — one image with a brief copy.

● Video — a promotional clip. 

● Stories — immersive full-screen content.

● Messenger — brief ads sent to customers via Messenger. 

● Carousel — showcasing up to 10 images or videos, each with a link. 

● Slideshow — a combination of multiple images with sound, which is lighter than videos.

● Collection — all of your products in a virtual display case. 

● Playables — interactive ads allowing users to play a game or use a program.

If you want to advertise in an area with a poor internet connection, choose slideshows over videos. If you want to showcase a broad array of goods, collections and carousels are the best. To demonstrate how a product works, you could use a video or a story.

2. Consider Ad Placement 

Pay attention to the location of your ad. This determines the specs in terms of space. Here are the most common options:

● Desktop Newsfeed is good for generating leads and sales, as well as engagement. You can also include longer text and link descriptions. 

● Desktop Right Column is cheaper but less effective, as the images are smaller, and the copy is less readable. It can help to retarget users who are familiar with your brand.

● Mobile Newsfeed is effective for discovery and engagement. On the downside, the copy must be concise.

● Marketplace exposes you to users who are already searching for specific products.

● In-Stream Video will give you a custom audience. Your ad will play before or during the content, similarly to YouTube.

● Stories are great for videos up to 15 seconds long. These are mobile-friendly full-screen ads that boost engagement, as stories are viewed by 500 million people daily.

● Audience Network ads are placed in partner apps outside the network. They are cheaper and good for keeping your cost per click low.

3. Have a Clear CTA and Value Proposition

According to Facebook's own research, users who browse the network from their phones spend 1.7 seconds looking at each post on average. This means you have to captivate them from the first second. The image should express the value, and the call to action must be clear.

4. Make Sure the Landing Page Matches the Ad

Your ad and landing page must work in unison. What the users see after following the link should meet their expectations (click here and get this). Otherwise, bounce rates will be high, and your ROI will be at risk.

Matching includes the use of common design elements, such as fonts, colors, and position of images. The visitors should feel that your landing page is a continuation of your ad. Make sure the promise and the content on the homepage are the same (e.g., they can buy the product advertised).

5. Use Images of the Right Size 

It is crucial to make sure that your images and videos fit the specs. They must be of the right size and aspect ratio. Otherwise, the content will be distorted or difficult to see. The right aspect ratio will enable you to include all the necessary information without empty spaces. 

To Sum Up:

An effective ad catches the audience's attention immediately. It tells users about the brand and its products and offers a clear call to action. This is crucial for conversions. Finally, remember that any images you share represent you on this platform. Select them carefully, or create unique content to grab attention and tell an engaging story about your company.