TikTok is a strange beast. Sure, it is a social media app just like Facebook and Instagram, but it is rather unique in its functions and the way users interact with content on it. And creating content for TikTok is a whole different story as well. This can put a lot of people off, especially businesses because they think TikTok won’t work for them. But that couldn’t be further from the truth!
TikTok already has over a billion users, and that growth is showing no signs of slowing down. So get in on the action!
Top 5 Tips on How to Grow Your TikTok Account Fast
Here are some handy tips to help your profile, your followers, and your engagement grow.
1. Use a good profile picture
Your profile picture will be seen by anyone looking at your comments or like, and it appears right at the top of your profile (obviously!), so it will be one of the first things new visitors to your page will see. Therefore, it has to be appealing! Use something friendly, clear, inviting. A friendly human face always works wonders! TikTok also allows you to use short video clips as a profile video too, which can not only attract more attention, but can cram that little bit more information that may encourage a click or a follow.
2. Make your profile appealing
This is the same for all social media. The more inviting and informative your profile is, the longer people will stick around. It’s the same basic principle translated from a website: the more time people spend on your page, the more likely they are to convert from a guest into a customer. Make sure you include all your relevant links to other social media profiles, your websites, and any contact details you want to make available.
You may also wish to buy TikTok followers to boost your TikTok account’s activity. An account with good activity makes the account more appealing.
3. Share your other channels
One of the fastest ways to boost your follower count on TikTok is to use the power of the followers you already have on other platforms. Get the word out on Twitter, Facebook, Instagram, etc, that you have a TikTok account and are posting great content that is only available there. This also works the other way, so you can use your TikTok account to boost your numbers on your other, already-established social pages.
4. Work within TikTok’s style
TikTok is made for short videos. Sure, the time limit has increased recently, but as a general rule, the longer your posts are, the less likely it is that people are going to stick around to watch it all. The more people watch your videos to the end, the more TikTok will increase your reach. Attention spans are declining generation by generation, so use the TikTok style to your advantage and make your videos succinct and punchy, so you can speak to the user base in their own language.
This also means leaning into other aspects of the app such as trends, popular songs, and hashtags. TikTok is one of the only apps where popular music is built into the video creation process, and you can use this to your advantage. If you notice a certain song is appearing more than others on your FYP (for you page), then that means that TikTok is boosting videos using that song because they’re getting the most engagement. Therefore, use that song! It may seem like a cheat, but it’s how that app works, so make it work to your advantage. The same goes for hashtags and trends.
5. Hop on trends and viral challenges
TikTok is famous for spawning various viral challenges, or ‘trends,’ that users will all copy in order to get in on the action and massive upswing in engagement that participating in these challenges can bring. This is a great opportunity for you too! Try to put an original spin on the challenge, and remember to keep it brief and use the right sound!
6. Time your posts
This is relevant for any social media posting; you have to post at the right time for your audience to see your posts! The ‘right’ time is different for everyone, depending on time zones and where your target audience is located. Find out where most of your active followers are based and the time your posts to coincide with when most of them will be browsing TikTok; evenings are generally the most profitable time to post.
Now, there is much more that you can do to grow your TikTok followers but follow these steps first to get you going! As always, it takes time for these things to work, and unless you're lucky and happen to go viral with your first post, it will probably take longer than you would like. But stick with it, and remember that TikTok is becoming massively influential, so you’re on the right track! Good luck!
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