Before social media, everything regarding recruiting was very difficult and costly. It was a difficult time for both recruiters and job seekers. Recruiters had to pay money every time they wanted to print a job advertisement in newspapers. The only medium of communication between job seekers and recruiters was through phone calls or emails. The job seekers had to knock on the doors of different offices just to know whether they have vacancies or not. Any job application sent by mail would not receive a response if it wasn't positive. So even if for some reason, the recruiter missed out on your application, It was considered as a rejection by the job seeker. At that time, employee referrals were considered a really big advantage. But after the invention of social media platforms like LinkedIn, Facebook, TikTok and YouTube in the early 20s, the recruiting process has taken an upside-down swing. The recruiting process has become really simple and effective due to some of the benefits of social media recruiting.
What is Social Media Recruiting?
Social media recruiting is used to recruit employees with the help of advertisements on different social media platforms. In short, it is a platform from which you can recruit employees at a low cost. Candidates make their profiles on their favorite social networks and recruiters check out their profiles to know who they are and what type of jobs they are looking for. Social media marketing taught at the digital marketing institute in Vadodara can help you learn in-depth about this technology.
Social Media Recruiting Benefits
The process of finding appropriate candidates for your company has become really easy after the invention of different social media platforms. Just go through the below-mentioned points to know about the benefits of social media recruiting.
● There are many passive candidates out there who want a change in their current job but are not actively looking for it on LinkedIn or any other job posting platforms. When these candidates are scrolling through social platforms like Facebook and see a new job listing, there are great chances that he/she will be interested and will reach out to the recruiters.
● It is really easy to filter out the candidates that are a perfect match for your business needs and reach out to them.
● Also, most of the platforms have filters that recruiters can use to target candidates based on their education, location, language, full-time or part-time candidates.
● Traditional methods of recruiting were not cost-effective at all. Recruiters had to pay newspapers every time they wanted to advertise a job vacancy but due to a big communication gap, the success rate was quite low. The same does not happen with social media recruiting. Nowadays using social media has reduced a lot of costs as the success rate is quite high compared to traditional ways of recruiting.
● It helps to save time for the recruiters and employees. Recruiters can know whether the candidate is eligible or not by taking a look at his/her profile. Similarly, job seekers can have a clear knowledge about the position, responsibilities, and salaries without even calling or messaging the recruiter.
Top 5 Social Media Recruiting Best Practices and Strategies
Now that you know how much beneficial it is to use social media for the recruiting process, follow these simple tips to master the art of recruiting using various social media platforms.
1. Build Online Reputation for Your Company
Create an impressive reputation for your company, so that people get eager to work with you. Your online presence will not only attract customers and potential candidates but also the people who could help your company grow. Share content on different social media platforms in such a way that would show your company in a great light. This would naturally attract good candidates. There are many companies that get talked about consistently because of their unique work environment and employee benefits. So make sure to advertise similar things about your company.
2. Use Videos to Engage with Potential Candidates
Advertising jobs through videos are known to be the most effective method. Any type of content in the form of video is more likely to increase engagement compared to other forms. Any accurately placed video advertisement will give you a great return on the investment. Videos tend to explain everything very quickly. Any advertisement in form of a video is likely to get more comments from potential job seekers. This helps big times in recruiting process also increases engagement on your post which leads to more people seeing your job advertisement.
3. Ask Employees to Share Posts on Social Media
Using social media and posting content and videos related to your company can extend your reach. You can ask your employees to post your job vacancies on their Instagram profiles. When more people advertise your job, there are better chances of finding the correct candidate. Research says that the advertisement related to the job posted by an employee gets 8 times more engagement rather than the content shared by brand channels. Just make sure that all the employees who are advertising the company's job are aware of the company’s social media policies. They are brand ambassadors for the short amount of time they are advertising for you. And you don’t want any damage to your brand name because of their mistakes.
4. Get Active on Multiple Platforms
It is not only about using leading platforms like Twitter, LinkedIn, or Facebook. Make sure to get active on multiple social media platforms including Instagram & Quora. Use different strategies for posting jobs on different social media platforms. You must try not to advertise the same posts on multiple platforms. It is possible that the things that work for Twitter might not work for LinkedIn or Facebook. The reason for this is that all the portals are designed to appeal to multiple audiences in multiple ways.
5. Create Separate Accounts for Recruiting
Any recruiter should try to separate their personal accounts from the ones they are using to find appropriate candidates online. This is simply because your personal account often has some extra information and posts that are irrelevant to potential job seekers. The job seeker should know what it is exactly like to work at your company when they open your profile. For example, Many recruiters use their personal accounts for job postings. This is not a good practice. Always create a separate account for recruitment that mentions the company details like culture, its people, and benefits perfectly.
Conclusion:
The application of social media for finding the right candidates has brought very positive changes in the recruitment process. It has made the whole process of recruiting easier, cheaper, accessible, and less time-consuming. And If you follow the tips given by us for social media recruiting strategies then it will be fairly easy for job seekers to find their dream job and also recruiters to find potential employees that could start working for you right from the get-go.
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