Presentations are all about making a powerful impact and casting a lasting impression. Whether the objective is to inform, educate or persuade the audience, PowerPoint presentations have been a go-to destination for presenters around the world.
As per a report by Microsoft, over 30 million presentations are given every day! Now, in a digital world like today, how can you avoid common presentation mistakes, construct a well-thought & engaging slide deck and achieve presentation excellence? Let's move ahead to understand that.
4 Tips on How to Make PowerPoint Presentation Attractive
1. Know Your Audience
One of the primary steps in creating a winning PowerPoint presentation is knowing your audience. You might create an astounding presentation but if your audience is unable to resonate with or relate to the slide and its content, the presentation is as good as nothing! Knowing the audience is imperative for presentation success as the step helps you understand how much detail is required, what particular jargon to use, which technical terms are feasible, etc.
Presenters can begin their presentation endeavors by segmenting the audience. Dividing your target audience into many subsegments can help you discover their perspectives and appeal to them at an individual level. One of the many ways to segment the audience is to compare and contrast the demographics, geographies, job titles, education, and more. Hence, it is only then presenters can gauge the appropriate level of detail to provide in the slides without overwhelming the audience.
2. Leverage Ready-To-Use Templates
Now that you have discovered the type of audience you're presenting to! It is time to move ahead and create the slides. The best way to create engaging and intuitive slides without stressing the design and layout is through the best PowerPoint templates. A majority of presentation creators make use of default slide resources in the PowerPoint and create an ordinary-looking presentation. The practice not only throws the audience off the track but also reduces your chances of achieving presentation excellence exorbitantly.
As a presenter, you can benefit from ready-to-use PowerPoint templates that encompass state-of-the-art design, pixel-perfect aesthetics, superior slide elements, and a corporate-friendly layout. Hence, rather than worrying about the slide design, presenters can instead focus on crafting quality content. Further, the templates also provide 100% design customization, ease of edit & superior branding. Presenters can leverage these features to create exuberant slides that stand out from the crowd.
3. Make The Slides Interactive
When it comes to making your presentation a memorable experience for your audience is to make the slides interactive. Most of the time, presenters include a plethora of numbers and random text in their slides which throws the audience off the track. The key is to make the slides engaging such that your audience listens to you while your slides support you, not the other way around.
Presenters can create out-of-the-box infographics and transform the ordinary-looking data into a meaningful inference. Data-driven slides make it easy for your audience to connect the dots and resonate with the subject. You can include visual imagery such as Graphs, Charts, Heatmaps, Vector Graphics, Scatter Plots, Histograms, and much more. Hence, once you visualize the data, your audience will be able to identify trends & derive patterns while you moderate the presentation in the right direction!
4. Follow The 10 20 30 Rule
While creating a presentation, presenters generate a deck that contains a never-ending number of slides and takes forever to present! When it comes to ensuring presentation engagement, the key is to achieve more with less! The 10 20 30 rule of presentation helps the presenters just right. The rule is one of the most famous frameworks followed by presentation creators. It begins by highlighting that the deck should not have more than 10 slides at a time.
Secondly, presenters must wrap up the presentation in less than 20 minutes. Lastly, the rule encourages the slide creators to keep the font to a minimum of 30px. If executed right, the 10 20 30 framework can help you create slides that are just sufficient to convey your message, engage the audience, initiate a call-to-action (CTA) that too without overwhelming your audience. Hence, presenters can achieve much more with fewer slides!
Concluding Remarks:
Creating a winning presentation is an art! From building rapport and garnering trust to eventually conveying the message, it takes much more than a bunch of ordinary slides to woo your audience. An ideal PowerPoint presentation has the potential to become the deciding factor between a closed deal & a missed opportunity.
The above tips can help you create quality slides that get your message across the room and engage the audience while allowing them to remember core concepts & content. The perfect template with an ideal blend of graphics, animations & color aesthetics can be a game-changer for your presentation needs!
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