Magento 2 speed optimization is something that most business owners have to endure in order to ensure the success of their stores. Website performance is something that affects sales, conversion rates, traffic as well as users’ decisions on whether to make a purchase.
When you invest in Magento 2 speed optimization efforts, you can take advantage of several benefits. For instance, speeding up your e-commerce platform can boost user experience. Your visitors become more confident when your website has a faster loading time. Website speed optimization also allows you to achieve specific marketing goals, whether you want to minimize bounce rates or improve conversion rates.
Lastly, having a faster loading speed for your Magento 2 platform can give you high search engine rankings. It’s important to know that major search engines like Google aim to satisfy your visitors’ needs. So, if you optimize your website speed, you can offer value to your visitors, thereby avoiding Google’s lower-rank tagging.
That said, you have every reason to ensure your Magento 2 has increased website speed. If you don’t want to waste your time and get everything right on the first try, access top-notch speed optimization services.
Top 5 Tips on How to Speed Up Magento 2
In this article, we’ll break down five tips you can follow to speed up your Magento 2 store significantly because finding a professional development team with strong experience, and Magento speed optimization services is a key to success.
1. Update the Magento version regularly
This is the first step that you need to take when looking to speed up your online store. What is more, make it your habit to regularly update the Magento to its latest version whenever there are new versions.
New releases of Magento not only provide you with new features and functionality but also get rid of the bugs and glitches that cause you trouble and slow down your store. Magento developers are constantly working to improve the technology, and by updating your Magento, you benefit from their hard work.
Updating your Magento is important not only because it gives you numerous benefits. It’s necessary because outdated Magento versions may become incompatible with new Magento extensions and features, and if you want to install some new functionality, it simply won’t be possible due to the outdated Magento version.
Don’t mistake this tip for being a basic one because simply updating your Magento often leads to significant speed boosts.
However, it’s essential to know that making Magento 2 updates can also be tricky. Given the interdependencies associated with the said e-commerce platform, installing new features and security updates and fixing bugs may result in some problems with the existing codes. This is where hiring a dedicated Magento developer enters the picture. They’re experienced and knowledgeable enough to update your Magento platform and ensure faster loading speed.
Suppose you need help finding the right software developer for your Magento. In that case, you can check out reliable websites and other online resources that provide information on choosing the best one for your needs.
2. Go over your third-party extensions
When you just start with your Magento 2 store, you have its basic functionality and features. But naturally, all business owners want to keep up with the latest developments and updates, and eventually, your store fills up with various extensions and integrations.
However, trust us when we say that you don’t necessarily need all of those extensions and integrations. Some of them get outdated with time; some lose their relevance to your store. While being so eager to install extensions, most business owners forget to delete them when there is no longer a need for them.
Meanwhile, those third-party extensions only bring up more code to your store, making it more difficult to load and run. So, you need to conduct a full audit of all of your third-party extensions and integrations, analyzing whether you need them at the current state of your business process. If you understand that some don’t have any practical use, don’t be shy to get rid of them. It will speed up your store, and you will lose nothing.
3. Utilize CDN services
If your Magento 2 store is targeted at audiences all over the world and you sell products to customers in different locations, CDN is a must for speeding up your online store. CDN is short for content delivery network, a technology that unites servers located worldwide that contain your website’s content.
In a nutshell, all of your images, media, JS, and CSS files will be stored on multiple remote servers located in various locations. With CDN, once the customer accesses your store, the content is served from the server that is located the closest to your customer’s location. In this way, you make sure that users have the content delivered faster, no matter where they are located.
Nowadays, most web content is served via CDNs, and there’s no reason for you to stay behind. Utilize a content delivery network to increase the speed of your Magento 2 store.
4. Don’t forget about caching
Once you enter a page for the very first time, you see the content loaded and displayed by the server. What you don’t see is that Magento makes a copy of the page content and saves it at the same time.
When you decide to visit the page again, the server once again serves you the content to see.
With caching, the process becomes faster. Think of it as a reminder for the server; it helps the server to remember how the page content looks and load it at once instead of generating the content from scratch all over again.
Usually, developers who work on the project utilize the cache function because it speeds up the work process for them. However, if they don’t set the cache feature once they’ve finished project development, it may result in slow loading speed and a bad user experience.
5. Choose from lightweight Magento themes
When choosing a theme for your store, you must pay attention to its relevance to your business and how it affects your load capacity. If the theme includes loads of widgets, sliders, custom parts, and so on, it will significantly slow your website since it will take a lot of time to load all of that.
If your users have a stable internet connection, maybe they will be affected, maybe they won’t, but those with bad internet will probably abandon trying to connect to your website after several unsuccessful attempts.
How to understand which themes will work properly? Try them out in the testing environment before making a final decision and choosing the one.
Conclusion:
And that’s it. Once you’ve checked your Magento store speed and learned what’s causing the trouble, it’s time to get proactive and optimize your website. But beware that optimizing a Magento store isn’t a one-day task. It requires time, effort, consistency, and certain knowledge of Magento, SEO, the eCommerce world, and how it all works together.
Finding the right development team with relevant experience won’t be a hardship for you. They will help you to analyze your website performance, take into consideration various factors, and come up with a plan of action to target problems that are specific to your store.
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