The events of recent years are forcing companies to adapt to the new reality and look for innovative solutions that will help maintain an audience and attract new customers. In our article, we will track trends and innovations, and tell you about trends that will affect the market in the near future.
Technology: the next generation is on the line
A generation of Zoomers is entering the world of investing, and this is spurring the development of banking apps, educational platforms, and financial services that help young people learn financial literacy and make investing easier for them.
1. Web3 literacy
Millennial parents tend to be interested in making sure their children are well-versed in new technologies. This need encourages companies to focus on improving children's technical literacy, especially in the area of Web3, a decentralized blockchain-based Internet with a sophisticated token economy.
2. Education in the meta-universe
In recent years, online education has become more popular, not only because of the coronavirus pandemic but also because of greater financial and geographical accessibility. There is an opinion that transferring education to the metacommuniverse will make the learning process even more immersive and effective, and technology companies, together with universities, are actively working in this direction. Education in this industry is not easy enough, but modern write a essay for me services also do not stand still and offer qualified help to students.
3. NFT rentals
The number of sales in the NFT market is growing rapidly, and brands, along with consumers, are trying to prolong the relevance of their digital assets after the surge in their popularity. It is believed that developments in the area of unique token rentals, most often avatars for games, will help this.
Marketing: influencing the audience through entertainment
1. In-game promotion
Another effective way to increase audience engagement and emotional response to a brand's products is to create your own branded games and collaborate with popular game brands.
2. Meta-shopping and NFT fashion
During the pandemic, quite a few people completely switched to online shopping, and although in parallel with the lifting of restrictions in many countries, shoppers began to return to real clothing stores, more and more fashion brands are trying to use the new digital habits of customers as well as the popularity of the meta-universe in their marketing strategies.
3. An immersive cooking experience at home
Restrictions imposed during the pandemic forced people to spend more time cooking and eating at home. Because of this, they have begun to experiment more with different recipes and ways of serving food in search of a restaurant experience and a desire to diversify the mundane. This encourages companies to create creative products in one way or another related to the theme of cooking and home cooking.
Art and Design: in search of new sensations
1. Music bottles
Brands are increasingly using augmented reality elements in product packaging, not only to provide more interesting information about them but also to make the experience of interacting with the products more vivid and to give consumers a new experience. The musical experiments of beverage manufacturers look interesting in this regard.
2. ASMR Art
Autonomic Sensory Meridional Response (ASMR) is not just the name of a phenomenon that consists of a pleasant tingling sensation in the back of the head that spreads goosebumps over the body in response to certain sounds and visual images. A whole genre of audio and video clips on social networks, which are designed to stimulate this state, are associated with it. The audience for ASMR content, especially on YouTube, where millions of amateur videos have already been published, is growing year by year, and gradually well-known artists, art organizations and companies are also starting to look in this direction.
Social Welfare: Technology in the service of society
1. Live fundraising
Streaming platforms with user-generated content are very popular with young millennials and Generation Z, and live streaming has become a huge business. I would like to note that the connection between live-streaming hosts and their viewers is often stronger than between producers of other types of content and their consumers, and this allows, among other things, more effective fundraising, which some market players have already noticed.
For example, TikTok announced the launch of a monetizable streaming app. SharePlay, available on Apple devices, from Twitch, the largest live streaming service, also makes it easy to send and receive donations. And Desperados' Rave to Save app invites users to participate in virtual parties where it encourages them to dance to unlock digital rewards and raise money for charity.
2. NFT for charity
When making purchasing decisions, consumers are increasingly paying attention to the social responsibility of businesses, and philanthropy has always been one of the classic ways to demonstrate it. Today, as NFT technology continues to impact a wide range of industries, unique tokens have been used more frequently as the basis for various charitable actions.
3. An ethical meta-universe
Not only charitable actions but also other social campaigns are actively moving to the metacommunity: NFT technology, digital avatars, and other innovative solutions help activists and companies promote their humanistic and philanthropic ideas in this new space, attracting a fresh audience to them.
Perhaps behind each of the trends discussed above are attempts by companies to anticipate new demands from the audience, to respond to them with creative and technological solutions, and to give consumers a deeper and more engaging experience with the brand.
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