5 Tips for Creating Social Media Graphics

Use social media as a way of connecting to your audience. Here are five tips for creating eye-catching and engaging social media graphics.

High-quality custom graphics for social media are not just for brands that can afford an agency. They're easy to create, easy to share, and can produce a ton of results for your brand.

Curious about custom social media graphics? Read on for some tips about creating them for your business.

5 Tips for Creating Social Media Graphics

1. Establish a Colour Palette for Your Brand

Creating a color palette for your brand is an important step in establishing your online presence on social media. When your followers and potential customers go to visit your account, they will quickly pick up on any consistency in colors or patterns, which will help to create a positive brand identity.

By looking at example social media posts in your industry, you can decide how best to showcase and differentiate your product. By choosing a few base colors and combining them in different ways, you can create graphics that are visually appealing but are still recognizably branded. 

2. Choose Eye-Catching Thumbnails for Videos

Creating an eye-catching thumbnail for videos is a great way to draw in potential viewers. Thumbnails should be clear, well-lit, and show the most compelling elements of the video.

It is important to stand out from other videos’ thumbnails so yours does not get lost in the shuffle. Try using bright colors and fonts, dynamic imagery, or a plain background to make your thumbnail pop.

3. Incorporate Text Into Your Visual Content

Incorporating text into your social media graphics is becoming increasingly popular with businesses today. Here are a few tips to help you create captivating graphics with the perfect balance of text and visual content.

First, opt for readable fonts such as sans serifs or serifs that can easily be read in small sizes. Second, make sure to choose a typeface size and weight that stands out from the background.

Third, longer posts are best broken down into bullet points or sections. Fourth, keep in mind the importance of negative space; incorporating whitespace in the design will help keep the focus on the main points.

4. Use High-Quality Photos and Videos

When creating visuals for social media, ensure that you use high-quality photos and videos. Low-resolution images can appear blurry when shared on social media platforms. This ultimately gives an unprofessional look and feel.

Utilize professional images and videos that are high-resolution. This is to ensure that your visuals represent your brand and create an impressive and engaging image. Additionally, if you’re creating a professional video, you should make sure you have backups of your final film. 

Creating social media infographics can be fun. Click here to give it-a-try!

5. Understand Image Copyright

When creating social media graphics, it is important to understand image copyright. Make sure to source original images or use royalty-free stock photos if you are not the original creator of the image.

Always check the copyright policy of a photo before you use it. Also, make sure that you cite sources when you use another person’s work. If you are not the creator of the content, make sure to get permission from the original creator before using it in your graphics.

Learn More About Social Media Graphics

Overall, using social media graphics can be an effective way to engage with your audience. For businesses, it's important to understand the types of graphics that work best for your audience and message.

If you haven't already, consider learning more about social media graphics to give your business an extra edge.